Society6

Society6 is a global community of independent artists, who upload and enable their designs on a wide array of Wall Art, Home Decor, Lifestyle products and more. Every purchase made pays an artist supporting our mission to empower creativity around the world and introduce art into people’s everyday life. As social media manager, I oversaw and managed all of our owned channels, handled influencer campaigns, provided detailed reporting, and played a key role in creating content and fruitful campaign partnerships.

MY DORM DECOR TIK TOK CAMPAIGN

I spearheaded a campaign targeting the Gen Z audience for Society6's home decor offerings, leveraging the power of TikTok. We developed a captivating custom TikTok sound and formed strategic partnerships with TikTok ambassadors. With the support of 40 lifestyle ambassadors, our efforts resulted in remarkable outcomes:

  • An Engagement Rate of 7.21%

  • Reach of 4.2 million

  • 4,350 users clicking through to site

To maximize our impact, we collaborated closely with our paid social team, amplifying and whitelisting content. The results were extraordinary:

  • 8.8 million impressions

  • 600,000 link clicks

SOCIETY6 BY DESIGN

Led Society6 By Design Campaign, an initiative that brought together high-profile Interior Designers and Home Influencers to curate a selection of products with the mission to present consumers with a diverse range of curated offerings, elevating the brand's products and expanding our reach to new audiences. Each designer showcased their distinct style, demonstrating that Society6 caters to every individual's unique taste, all while remaining budget-friendly. I led the entire 360 Society6 By Design Campaign, from social media management to direct collaboration with influencers. I also coordinated email support and banner placement and timing on the Society6 website.

Creative Examples

I collaborated closely with our creative counterparts to develop campaign-specific creative, but I also took charge of designing a majority of assets using tools like Canva, Photoshop, and native features within social media apps. This allowed us to have cohesive messaging throughout the campaign while maintaining the flexibility to create content swiftly and organically.

Content Curation & Copy

Crafted real-time brand posts, capturing timely moments, trending topics, and aligning them with larger brand initiatives. Additionally, I actively sourced user-generated content (UGC)