Nifty’s
Nifty’s is a web3 platform that connects fans to what they love most through NFT-powered collectibles, experiences, and rewards. As Social Media Director, I was responsible for overseeing the social media and community team. My duties included collaborating with both internal creative teams and external agencies to develop and execute effective social media campaigns and creative, managing cross-channel editorial calendars and partnership approvals, managing cross-promotion opportunities with talent, and coordinating cross-channel efforts with the program team.
LOONEY TUNES: WHAT’S UP BLOCK?
Filled with playful antics and humor just like the Looney Tunes characters, the program will offer fans access to participate in fun activities and games as the story unfolds, both digital and ‘in real life’, while earning rewards and benefits along the way including virtual meet and greets, special access and discounts to Looney Tunes merch, exclusive never-before-been-seen content, new NFT drops, and much more.
The Real Sylvester - On Platform Activation
I spearheaded a collaborative effort with the social/community team and Warner Bros marketing counterpart to create a compelling on-platform community experience, aimed at boosting engagement within our community. Our strategic approach focused on a unique activation that led the community through the Nifty's platform.
During the activation, community members participated in Sylvester trivia, connecting NFT artwork attributes to iconic moments from the show. This interactive and nostalgic journey brought a fresh sense of excitement and fun to the community, encouraging active participation and interaction.
Eric Bauza Partnership
Collaborated with Warner Bros to organize an exclusive holders-only screening event for King Tweety, featuring a fantastic pre-show hosted by the talented Eric Bauza. The pre-show took place on Discord, where Eric Bauza actively engaged with the community, hosting exciting trivia sessions, showcasing impressive impressions of beloved characters, and offering valuable insights into the process of voicing these iconic figures. The interactive and fun-filled pre-show served as the perfect warm-up before the main event—a virtual screening of the latest Sylvester and Tweety animated movie, King Tweety, in which Bauza lent his voice to the characters.
GAME OF THRONES: BUILD YOUR REALM
Game of Thrones: Build Your Realm is a digital collecting experience that giving fans new opportunities to interact with their favorite series. The program includes volumes representing various regions of Westeros and even beyond. I collaborated with both Warner Bros and our internal Nifty's team to successfully launch and manage the official Game of Thrones Twitter account. Within just two months, we achieved remarkable growth, amassing an impressive following of 16.2k engaged fans. Additionally, we organized several exciting Discord community activations, notably the Game of Thrones weekly co-watch, which garnered enthusiastic participation from the community members. I oversaw the conceptualization, strategy, and production of captivating social media assets. Facilitating approvals with both Warner Bros and HBO teams, we ensured the content aligned perfectly with the brand's vision and maintained a cohesive storytelling approach.
THE MATRIX AVATAR
In partnership with Warner Bros., Nifty’s launched The Matrix Avatars Program consists of 100,000 unique avatar NFTs created using Epic Game’s MetaHuman Creator.
Social Creative Assets
Oversaw external agency responsible for execution of creative strategy.
Find the Bug - Platform Activation
Users were prompted to follow clues bringing them across several pages on niftys.com to unlock Artifact NFTs. Users who collected all Artifacts were rewarded with an additional NFT. The activation resulted in a 166% increase in site traffic compared to the daily average of the previous 90 days, and a 52% increase in Discord messages compared to the daily average of the previous 90 days.
