Hulu
Hulu stands as a prominent American subscription streaming service, and as a Social Media Associate Manager on the Original Social Team, my responsibilities were to provide comprehensive support for numerous Hulu Original Programming initiatives. From devising strategic plans to executing them, my role revolved around ensuring the success and visibility of these exclusive programs. By leveraging a combination of creativity, analytical insights, and a deep understanding of the target audience, I contributed to enhancing the engagement, excitement, and overall impact of Hulu's original content on social media platforms.
DOLLFACE
As social lead for the premiere season of Hulu’s comedy series, Dollface, I collaborated closely with both internal and external partners to devise a comprehensive strategy aimed at raising awareness and executing a successful launch campaign for the show. Through a combination of strategic planning, seamless coordination, and a deep understanding of the show's target audience, I played a key role in driving excitement and engagement for Dollface, ultimately contributing to its well-received launch and continued success.
Girl Power Up Mobile Game
During season 1 of the original series, I collaborated closely with internal teams and an agency to conceptualize and develop a captivating mobile game that showcased the true power of the 'Girl Code.' This innovative mobile game, titled "Girl Power Up," was exclusively served through Instagram Stories and actively shared by our talented cast on their social media accounts. This resulted in an average retention time of 2 minutes and 37 seconds and a low bounce rate of 10.4%. The game reached 1.7k unique users from 11 different countries around the world, highlighting its global appeal and success. All these metrics were meticulously tracked and recorded as of February 2020. For more details, feel free to read further about this exciting project here.
Girlfriend’s Challenge
In close collaboration with the PR team, I ensured ample time allocation during the media press day, allowing for successful media engagements and coverage. I took the lead in conceptualizing and directing a captivating social-first video that prominently featured the show's talented cast, effectively showcasing the cast’s dynamic relationship and tying them to the theme of the show. This video became the 5th most-viewed content on the Dollface social channel.
VERONICA MARS S4
I spearheaded the creative and strategic social media campaign, propelling it to become the #3 most engaging Hulu original on social media in comparison to the previous 12 months. By crafting a compelling campaign, we successfully generated widespread excitement and engagement among the show's fanbase.
S4 Drop at San Diego ComicCon
We planned an Instagram takeover with Kristen Bell, providing her fans with an exclusive glimpse into her day at San Diego Comic-Con. This engaging takeover effectively kept her fans, who couldn't attend the event, engaged and excited until the unexpected surprise drop of Season 4 was announced during the panel. During the panel, I captured Kristen Bell's announcement and immediately coordinated efforts with our paid social team to amplify the news with strategic paid support, driving viewership to the highly anticipated new season. The response sparked vibrant discussions and catapulted #VeronicaMars to become the 4th trending topic in the US amid other Comic-Con announcements.
Falling Daisies IG Lens
Collaborated with an agency to create the Falling Daisies Instagram Lens generating 290K impressions, 8K captures, and over 1K shares.
Talent Relationship & Social Capture
I worked closely with talent representatives and the public relations team, continuously seeking opportunities to capture compelling social content. This not only provided us with engaging material for our social media channels but also played a role in nurturing and strengthening our relationship with the talented individuals involved throughout the entire campaign.
Social Content
Collaborating closely with an external agency, I took charge of briefing and overseeing the creation of engaging social media content that captured the visual theme, humor, and friendship-centric elements of the show. This entailed highlighting our talented cast members and integrating relatable moments from the series to resonate deeply with our audience.
Men of Mars Twitter Watch-A-Long
In celebration of the highly anticipated premiere of the licensed seasons and to kick off the binge-watching of S1-3, we hosted an exciting event, inviting all Marshmallows to join us for a thrilling #MenOfMars Twitter watch-a-long. This special experience featured none other than Jason Dohring, Percy Daggs III, and Francis Capra, who engaged with fans straight from the Twitter Headquarters. The event proved to be a huge success, reeling in over 13k viewers and making #MenOfMars trending on twitter for the duration of the live.
LOOKING FOR ALASKA
Mental Health Awareness
Collaborated with Fooji and our internal culture lab to execute an impactful initiative for Mental Health Awareness Day. Our dedicated hashtag #LookingForHope went to #11 on the top US trending list.