Fossil
Fossil is American watch and lifestyle company creatively rooted in authentic, vintage and classic design. With each of our signature watches, leather accessories and other products, we strive to create high-quality designs that preserve the best of the past while updating it for today. As a Social Media Specialist at Fossil, my role encompassed various key responsibilities aimed at elevating the brand's online presence and engagement. I managed the Fossil community, engaging with followers and fostering a strong and loyal following. I also kept Fossil at the forefront of social media trends by conceptualizing and implementing engaging Instagram Stories, showcasing the brand's products and creating interactive experiences for our followers. Moreover, I orchestrated exciting social media contests and sweepstakes, driving increased participation and excitement among our community members.
Social Copy "Mom said never to throw your bags on the floor, but has she seen how great it looks with this rug?"
Social Copy : "Keep your head in the clouds and your feet in the sand.”
CAMPAIGN STRATEGY & EXECUTION
Working closely with the Social Media Manager, I actively participated in conceiving and executing innovative social-first campaigns at Fossil. One prime example was the #FossilFirsts Weekly Contest, strategically designed to raise awareness of the Fossil Firsts campaign while also fostering greater user engagement through seasonal-themed user-generated content. By conceptualizing and implementing such initiatives, we successfully amplified the brand's reach, sparked excitement among our audience, and garnered an impressive collection of authentic content showcasing Fossil's products in real-life contexts
COMMUNITY MANAGEMENT
As the owner of community management and copy, I crafted the copy for all social media posts, infusing Fossil's distinctive playfulness tone and voice into our channels. Additionally, our team collaborated closely with the photography department, providing valuable insights to ensure that they captured social-first images aligned with trending formats and organic product placements.
INSTAGRAM STORY CAPTURE AND CREATIVE
I spearheaded the efforts in conceptualizing and creating captivating Instagram Stories, strategically planned around key social moments, in-store real-time coverage, and collaborations with our talented influencers for various campaigns. By meticulously coordinating these efforts, we ensured that our Instagram Stories were not only timely and relevant but also aligned seamlessly with our brand's vision and marketing objectives.