Eva Franco
Eva Franco is a fashion designer specializing in feminine and timeless wardrobe staples. Her brand embodies the creative spirit, global nomad, and eclectic style. I had a range of responsibilities that revolved around enhancing the brand's digital presence. Through creative and compelling copywriting, I crafted engaging content for Eva Franco's blog, newsletters, and various social media channels. Content curation and execution were at the heart of my strategy. I carefully selected and presented visually stunning posts from internal sources and UGC that resonated with our audience and showcased Eva Franco's unique designs. I optimized campaigns to expand our reach and impact within the target market and managed the Influencer Outreach Programs.
CONTENT CURATION
I curated a visually stunning feed, combining various elements to showcase Eva Franco's unique design identity. This feed comprised images captured internally, user-generated content, designer inspirations, and close-ups of the distinctive fabrics that served as a hallmark of Eva Franco's creations. Each carefully selected post aimed to captivate our audience while celebrating the brand's essence and creativity.
Old Email Design
EMAIL REFRESH
Upon joining the team, one of my first initiatives was to overhaul Eva's email strategy. I took the lead in crafting a new, highly effective email approach that aligned seamlessly with her refined brand tone and voice. This involved a complete redesign of her existing email templates, ensuring they exuded the essence of her upgraded brand image. The result was a more engaging and cohesive email communication strategy that resonated deeply with Eva's audience, reinforcing her brand's unique identity and captivating her subscribers with every message.
COMMUNITY MANAGEMENT
Community management played a vital role in effectively conveying Eva's authentic voice to her audience. I developed a distinct social media voice that reflected Eva's personality and vision. This allowed me to respond to interactions and craft copy with the exact tone and style that resonated with Eva's brand identity.
BLOG MANAGEMENT AND COPYWRITING
I played a role in Eva Franco's blog content strategy by spearheading brainstorming sessions and taking charge of the copywriting process. Through these efforts, we aimed to provide her community with a deeper understanding of Eva as a designer, her boundless inspirations, and the essence of her collections. By crafting engaging and insightful blog posts, we connected with Eva's audience on a more personal level, fostering a genuine and enduring relationship.
New Email Design
Old Promo Design
New Promo Design
PROMO ASSET REFRESH
I took charge of updating the paid social assets. This involved revamping the visual elements and crafting compelling ad creatives that aligned seamlessly with our new brand identity.