Del Pozzo Jewelry
Del Pozzo Jewelry encompasses unique beauty with natural gemstones and pearls from Mother Earth. The entire universe is made of energy and your body is no exception. Using Shambala forms, Chakra colors and spiritual aspects, search for your heart’s desire and what you connect with. I assumed a key role in managing the brand's digital presence and Shopify website. As the social media manager, I meticulously curated and maintained a captivating Instagram feed, showcasing exquisite jewelry pieces in their finest light. Taking it a step further, I also handled product photography, ensuring the visuals perfectly captured the essence of the jewelry and appealed to our audience. In addition to my digital responsibilities, I successfully coordinated placements in traditional print media
Old IG Feed
Updated IG Feed
CONTENT CURATION/BRAND UPDATE
Upon joining the Del Pozzo Jewelry team, one of my primary objectives was to revamp the Instagram channel, aligning it closely with the designer's values and brand essence. I focused on enhancing the visual appeal by selecting high-quality images of her stunning jewelry pieces. Additionally, I incorporated inspirational imagery that complemented her design philosophy, and strategically integrated personal photos that provided an authentic glimpse into the designer's life The revamped Instagram channel exhibited a cohesive brand look and feel, accurately representing the designer's unique identity and the artistry of her creations.
COPYWRITING
I crafted a distinctive tone and voice that truly captured the designer's profound passion for jewelry design and spiritual well-being.
PRODUCT PHOTOGRAPHY
To ensure greater control over creative assets I personally captured product images for both social media and website use. This hands-on approach allowed me to showcase the products in the most compelling light, highlighting their unique features and craftsmanship.
